Month: October 2011

Is The Ron Paul Explosion Coming?

I’ve been reading about a marketing theory called the Law of Diffusion of Innovation. Simon Sinek explains it really well in this video. He starts explaining it 11 minutes into his speech.

Basically, the theory says that if you want to be successful at getting the majority of the people to adopt your new idea or product, you should first find a way to get some hardcore followers; somewhere between 15% and 18% of the market. Continue reading